components of a successful ecommerce website...
user-centred web design
A user-centred website is one that aids the user and enhances their experience without compromise. With this approach, all design elements on the website have a purpose. If an ecommerce website is designed in this way, it has a far better chance of success and conversions versus websites that are solely design or business-focused.
powerful persuasion techniques
Here we get into the psychology and behavioural science behind why users make the decisions and choices they do and what we can do to help them make the right choices on the ecommerce website. Techniques will vary depending on the subject matter and your goals and testing should follow.
leave no question unanswered
When selling a product or service online, users will have so many questions that need answering before they’re willing to make a decision on whether to make the purchase or not. Working with you we will need to pre-empt these questions and make sure we answer all of them at appropriate points in the buying process on your ecommerce website.
Recommendations are one of the most successful conversion techniques. So it’s important to include reviews and testimonials at relevant points in the buying or checkout process. Social proof may also be gained from social media, so if it’s relevant to the industry/business, feeds should be included too.
track and analyse
Just before the website is launched we’ll set up Google Analytics goal tracking so website conversions can be tracked accurately. With sufficient visitor numbers you can analyse the data for greater insights into what may be preventing some sales and what changes need to be made on-site to improve conversions.