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ConversionXL Live 2015 Sum-up
It’s been a couple of weeks since I returned from the Conversion XL Live conference in Austin, Texas, and as suspected it’s taken that long to catch up on work. So please excuse my tardiness.
To sum it all up, I would honestly say that it was the best conference I’ve ever been to. And I’m not a hyperbole kinda girl either so you can take that as read.
Why was it so good?
Well aside from the bus pick ups, parties, tacos, beer and kayaking, it was three days of solid conversion optimisation emersion. Over the three day event there were fourteen quality speakers each delivering insights into conversion rate optimisation, covering the basics right through to complex data analysis methods. So there really was something for everyone. My particular favs were Peep Laja’s opening keynote, Michael Aagaard’s “Your test is only as good as your Hypothesis”, Oli Gardner’s “The landing page Manifesto”, Amy Africa on mobile optimisation and Bryan Eisenburg’s “Buyer Legends”.
Interestingly some of the speakers had different approaches to others and their points conflicted at times too, but that just goes to show, there’s not always a best way of doing things. Every CRO expert should branch out to see what others in the industry are doing, but you should always find the methodology that works best for you and your clients.
I agreed with all speakers’ points on the importance of initial research and having a solid plan of attack in place. A/B or multivariate testing shouldn’t be undertaken without this.
For a full summary of the conference and what each speaker brought to the table visit theConversionXL blog.
The other great aspect of the conference was that all attendees stayed in the same hotel and had numerous opportunities to network with each other. I learnt a great deal from the people I chatted with and came back with a mind buzzing full of ideas and eagerness to test out the things I learnt.
Bring on ConversionXL 2016!