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details of work

Limetree

what we did
Branding
Website design
WordPress development
Bespoke ecommerce journey
SEO

ecards and einvitations

From the initial meeting, it was clear LimeTree was going to be a unique and challenging project and we were intrigued and raring to go from the start. The concept an online tool for sending out personalised ecards and einvitations, it aims to make celebrating occasions both super simple to manage as well as environmentally friendly.

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“I have been delighted to work with Louisa and OrangeGrove. They immediately understood my requirements and produced a truly superb user experience. Orangegrove were very reactive, accommodating and produced the final website in impressively quick time. All in all a pleasure to work with. ”

Florence Clemmow
The brief

As a new business, the brief included designing a logo for LimeTree from scratch. It had to be fun, funky, visual and memorable. The website needed to support sales of ecards and einvitations whilst also ensuring they could be personalised by customers in terms of text and images. With the invitations, specifications included gathering and managing attendance lists, taking payment and gathering data for marketing purposes. It was also vital that the site performed from a user and SEO point of view.

beautifully responsive

our solution

The website needed to be visually strong but as an ecommerce store, we also needed to ensure that it was easy to use, especially as it had the potential to become complex for a user. We used wireframing to help us with this followed by design that aided the online customer journey.
The bespoke website was then built into WordPress with some customisations for the personalisation. SEO was incorporated throughout the project to ensure the site was fully optimised for go-live.

the result

A highly visual and appealing website with strong branding, which also includes a simple yet effective customer journey. We love this site and are particularly proud of it.

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