Business transformation consulting
Sia (originally Molten) are a transformation specialist working with businesses across different sectors to help them implement organisational change. They had recently undergone a slight change of direction regarding their prime target audience and wanted a website that brought them results.
Sia came to us with concerns that their current website wasn’t representing the business accurately anymore. Alongside this, users found it confusing which was clearly impacting the number of enquiries it brought in. Ultimately Sia wanted a website that drove enquiries, it was also important that the website content could be easily updated by them too.
We highlighted the need for a website that addressed their user’s needs above all else.
The process involved reworking the structure of the site to help users identify with what Sia offer and ultimately, if they sign up, what the benefits would be to them. Once the SEO-friendly wireframes were agreed upon, we designed and developed a final concept that not only supports and enhances the user journeys but also helps clearly communicate Sia’s services.
The success of the site lay in the collaborative approach and open conversations throughout the process.
As of June 2018:
- Overall traffic has increased year on year, with an uplift of 13.8% Users and 9.4% increase in sessions.
- Bounce rate has decreased by 4.3%.
- Increase in completed goals, which is up 33% compared to June last year.
"We worked with OrangeGrove on creating our new website, and were very pleased with the end result. Louisa listened to the brief, and ensured that the new website met all our expectations. She was always on hand to answer any questions, and provide guidance on how to ensure the best experience for our users. Overall Louisa did a great job and helped us to create a site to be proud of. Thank you"Becky Gibson