Simplifying complexity in procurement and supply
ProProcure developed a transformative piece of cloud-based software called Geneus, which helps businesses worldwide improve their procurement processes. Their old website was confusing to use, didn’t convey what they do effectively and also lacked any SEO.
The redesign brief was to focus on improving the user journey and experience which was currently confusing and unclear. Messaging needed to be clear, simple and consistent. Alongside this they wanted to move away from their current cartoony design towards one that would portray a more professional tone. Ultimately the new site should bring in new enquiries from the two main target audience groups; enterprises and suppliers. This all had to be achieved in a very tight timeline.
The first challenge was to immerse ourselves in the business and its history in order to understand exactly what the business is about today. This was important so we could do an accurate job of formulating a comprehensive user journey whilst keeping a tone consistent with ProProcure’s vision. The bespoke design assisted our approach here which we achieved in remarkably short timescales. ProProcure were aware that even more could have been achieved with the design with a more flexible timeline. Technical SEO was applied at every stage of the design and build process to ensure the site was built for good rankings.
Over the first 6 months following go live the site has achieved:
- 54 enquiries
- Reduced bounce rate by 7%
- Increased time on page by 7%
- Number of pages visited on the site increased by 27%
"We worked with Louisa and her team to update our company website. We had limited budget and extremely tight timelines. Louisa very quickly grasped what was quite a complicated brief. Creatively I would have liked a little more thinking [a result of tight timelines and tight budget], but Orange Grove over-delivered on every other level, happily accommodating our many demands. The website launched on time and we received excellent feedback from the business. I would certainly recommend Orange Grove and hope to continue working with them on other web related projects. Well done guys. "Gerri Holden