Red Horse Products
Equine health care products
Red Horse is an inspirational family-run, farm-based business that have experienced huge success because they developed great horse products that work. Their old website not only looked extremely out of date but technically was lagging behind too. We were itching to get started and help them build their business further.
The main goal for the new site was to help them grow their business, particularly internationally. The website would be central to their international growth strategy and so a redesign was necessary to accommodate their growing international website visitors and successfully convert them into paying customers. It was also important that the admin / sales management side could be successfully maintained and operated too.
The user journey and design needed to cater for both older and less technically able audiences as well as the more tech savvy. So it was important the website wasn’t too ‘jazzy’ and overwhelming and instead focused on simply getting across what they do and how to buy or find the products they’re looking for.
The bespoke website was built into WordPress and incorporated many modifications to meet all the technical specifications of their complex international distribution and delivery requirements.
Over the past 4 months the site has seen:
- A 85% increase in sales compared to the same period in 2016
- 24,000 users
- 2,000 transactions
- An average conversion rate of 10% ( 5-8% better than industry standard).
- A bounce rate of 28% (13 – 27% better than industry standard)