A highly respected and trusted independent marina
Val Wyatt is a well-established, professional and friendly marina in Wargrave. Having designed and built their previous website, they came back to OrangeGrove to create a new site that represented the changes that had happened within the business in that time.visit website
We have commissioned OrangeGrove to build our last two websites – the fact that we returned for a second speaks for itself. Once again Louisa took the ideas of what we wanted to achieve and turned them into an end result that looks the part. What I believe truly sets this business apart is their speed of response and quick turnaround when things need to get done fast. Most importantly, I trust that our biggest marketing tool is in safe hands with OrangeGrove.
The redesign needed to adjust focus to appeal to the higher end of the market, achieving more enquiries for the high-value new boat brands and also driving awareness about selling boats through them too. The previous site was focused more on driving sales of used boats and so a full redesign was necessary to achieve this new direction.
The user journey needed to clearly prioritise the boat brands to promote and encourage enquiries here. We also integrated a ‘boat builder’ form for Interboat which would help drive enquiries for these high-end boats. The renewed search functionality provides an easy way to refine and locate the right boat. We thoroughly researched keywords and competitors to ensure the content recommended would have the best chance of ranking well in the search engines.
This is a user-friendly and conversion-optimised website that we’re extremely pleased with. As a new site we continue to monitor it for conversions and will review visitor numbers and conversions at 6 months once enough data has been collected.